How One Novice Search Engine Optimizer Beat Out The Big Boys
WARNING! There is no instant method for you to get top rankings and lots of qualified traffic to your site inside of ten seconds, like all of the other so called SEO Gurus who jam your email inbox claim. But then again, if you believe all of the hype that they offer, you must still believe in Santa Claus or that the earth is flat.
If you would like some honest info about how a sheer novice established and marketed a very successful and profitable web presence in way less than one year, then hang in there. This article is about what has worked well at getting lots of highly targeted traffic to an ecommerce website that I own.
A year ago I was a complete amateur at this, and I didn't even know what SEO, reciprocal back links or article spooling was. Today I am the owner of a highly successful ecommerce website.
Now, I don't claim to be a SEO expert or guru. But I can honestly tell you that in well under one year, I've been very successful at getting huge amounts of qualified traffic to my ecommerce site without paying a cent for it. My website also has a much higher conversion rate than many other ecommerce websites on the web. In other words, my site is well in the "black" and making plenty of money.
Here is a little background on my experience: I've been in my own business for many years and I've had more than my fair share of success at it. Since about 90% of all new businesses fail within 3 years, and many established businesses fail regularly, I think that over the years I've learned how to rapidly adapt to a changing marketplace.
I decided to mold my business into an online business in Feb.. So I got a copy of FrontPage and I started creating a website. At the same time I started morphing my "product" for online consumption. In June, I was 59 and I retired from my business in order to focus full time on marketing my "product" via my website.
You are probably wondering what my "product" is. My "product" is information. But I'm not going to disclose to you exactly what kind of information I sell, and I'm not going to send you to my website because I don't want my direct competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.
More importantly, I don't want them to know what I did to get my homemade website to get to a first page ranking in the Google organic SERPS for dozens of very important keyword phrases, and on the first three pages of MSN, Yahoo, and Google organic SERPS for literally hundreds of different keywords. It has taken me much less than one year, while many of my competitors have been working at it for ten years!
I'll admit that I wasted a lot of hard earned money and time on lots of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are productive and worth the money.
HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING
Many people use link trading to promote sites. I myself have traded links with others in my industry. However, I believe that publishing articles that I've written on thousands of websites for free has had the largest impact on my site's search engine ranking and the amount of money that I have been able to make. But beware: If you are not cognizant of the downside of article marketing, you can quickly drive yourself out of business.
WHAT MAKES ARTICLE MARKETING SO EFFECTIVE?
It's simple: 1. The fastest way to good rankings on the search engines is to have lots of one-way links from other on-topic websites to your website.
2. When you write and publish a good article to another website, your "payment" for the use of that article is one or more links from that article back to your site. The more articles that you write, the more free one-way links pointing back to your website. The more one-way links from other on-topic websites, the better your site will rank in the organic SERPS.
3. If you are capable of writing a good article, then you will set yourself apart as the expert in your field. A good article will validate you in the eyes of the public. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust through your article, they will click your link to see what you have to offer them.
NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER
If you want to be successful then you must get your articles published on hundreds or even thousands of other websites. Google doesn't like duplicated content. So in the event that you have an article on hundreds or thousands of other websites, Google can find the duplicate articles and only give you credit for the links in one, or maybe a few of the articles.
So in a perfect world, in order to get the most benefit from your articles and links you will need to create a unique article for each website that it is published on. But no one has enough time or talent to accomplish that, right?
Well . . . . Thanks to modern computer software, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spooling software began to emerge on the scene.
Unfortunately, most articles that are spun are worthless because the articles that the software creates on full autopilot are very often totally laughable. The grammar and syntax is very often all wrong. And people who read them usually think that they were published by a two year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore these laughable articles as well.
But if you create a well-written article to start with, and then use the software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that you can feel proud of. And most importantly, your articles will be more than unique enough to avoid the duplicate content filters.
If you don't like writing, don't have the time, or you don't have the expertise, you don't need to worry. You can purchase PLR (private label rights) articles and spin them! But you will always be better off if you can write your own articles.
I've used desktop software that I paid about $200.00 for, to create spooled articles, and the software works great. As I write this page, I still do use this software for creating articles that I submit to article directories. The upside of this is that each article directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.
Published articles will usually trigger many more referrals if they are published on your competitor's website! But it is somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting only to article directories.
HERE IS SOME GOOD NEWS!
Now there are some very inexpensive Internet sites that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. Some of these sites will even let you try out their service for free. It is very easy to learn and to use their software. And the benefits of these services are almost too good to be believed. Let me tell you a little bit about these online services.
To start with, the best part about these online services is that they take your article, and they can spool an unlimited number of unique versions of it. Then they place a different unique version of your article on hundreds of on-topic websites. These spun articles are unique enough that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.
This is real efficiency. We are talking about the ability to get your well-written articles published on hundreds of your competitors and your peer's websites virtually overnight. To sweeten the pot, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This will eliminate reciprocal linking and will net you hundreds, or even thousands of one-way links.
Unlike article directories where the number of links you can place in your article are very limited, these services allow you to put up to five keyword rich links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.
You should make the links appropriate. So if your story is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.
Future plans on some of these article spooling networks are to spin your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.
Don't get carried away, because this is not a ten second "click one button" cure for the huge job of publishing hundreds of unique articles and submitting them to hundreds of directories and potentially thousands of peer websites. If you believe that something like that exists, then you probably still believe in the tooth fairy or that the earth is flat.
You still must be willing to put effort into creating well-written professional articles. And then you will have to put effort into creating the synonym words and phrases that the software requires to spool your article. But believe me, you can not accomplish in a full month what these services can do in an hour.
Here is an example of what can be done: I wrote 4 different articles on different kinds of information that I sell. And after only 12 days with one of these services, my articles were on two-hundred-forty-two different competitor site on-topic web pages.
You can do the math! With five links in each article, one to my home page and 4 to different deep linked product pages on my site, that's 968 back links in twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!
JUST HOW HARD IS IT TO SPOOL ARTICLES USING THESE SERVICES?
It is very easy to use the software and a 9-year old child could learn the process. You will learn to use the software within a few minutes.
Some of these online services will allow you to try out their service for free. Most give you a 30-day money back guarantee. You will get to try their service for a full month to see how much it can help your site to improve its rankings before you have to pay for the use of the software and the service. I highly recommend it and you will want to give it a try!
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Albert Weiss is a novice at SEO. He isn't a self-proclaimed SEO Guru. However, as an amateur, he has created and marketed a very successful ecommerce site in well under one year. And his site is successfully competing with the other top producing websites in his industry, many of which have been on the Internet for ten years!
Mr. Weiss has documented the steps he took to get tons of free traffic to his site to make it successful by relying on article spooling, as well as how incorporating several other aspects of SEO can make a website a successful money maker. He created a Free Search Engine Optimization Information Website just for you! So visit www.ArticleSpooling.com right now.
Albert Weiss is a novice at Search Engine Optimization. He isn't a self-proclaimed SEO Guru. However, as an amateur, he has created and marketed a very successful and profitable ecommerce website in well under one year. And his ecommerce site is successfully competing with other top producing sites in his industry, many of which have been on the Internet for ten years!
Published March 28th, 2007




