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The 2007 summer blockbuster movie season looks like it might just go down as the biggest, most fantastically amazing, unbelievably awesome, coolest and best movie season in the history of movies. With highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like the Transformers, it's a safe bet to assume that 2007 might go down as the most profitable year in movie history. It's important to point out that all of those movies and all of the money they will make aren't just the exclusive domain of the big screen.

You can bet that as soon as those movies are released, and maybe even before hand, that the cross-promotional marketing will begin. You'll be bombarded with requests and orders to download the hit theme song from each movie onto your Apple iPod Nano. There will be the home video game ready to play on the Xbox 360. For those on the go, they will more than likely be able to play that same video game on their Sony Playstation Portable. Don't forget getting the newest trailer sent to the digital camcorder display feature of your cellular phone too.

The marketing and advertising for these movies aren't limited to the theater, radio or TV screen. If you are connected or using the latest electronic gadget, you'll be targeted and reached with media and marketing information. It does not matter if you use an iPod Nano, you'll get some kind of marketing sent to you. Whenever you visit your local Refurbished Electronics or Xbox 360 store, you'll see promotional advertising all over the place. And the same rings true for the Sony Playstation Portable as well.

Today's technology aren't just vehicles for entertainment, they also serve as potential locations to reach target customers. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn't done so already. And maybe commercials for the new Harry Potter movie might have a website posted where people can download the latest theme song onto their Apple iPod Nano. And don't forget sending text messages and getting video alerts on the Digital camcorder area of your cell phone for the latest Spider-Man news.

It all boils down to being connected in today's modern world. If you are connected with an iPod, Playstation Portable or an Xbox 360, you can and will be reached. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.